Marketing Fine Art on the Internet Issues and Ideas

Art marketing 101: How to promote your art.

March 24th, 2022

Making art is the fun part, but getting it out there tin can be a scrap more challenging. Not sure how to market artwork online? No problem—we have all the tips and tricks to help yous learn how to promote yourself as an artist. By the end of this article, you'll love lots of actionable ideas to become your art noticed by a wider audition.

Start fine art marketing with an amazing online portfolio.

Building an online art portfolio is a crucial kickoff step in constructive art marketing. Whether you're networking with a new contact, applying for a project, or submitting your work for an art competition, you must accept a place where you can straight people to see your best work.

It doesn't affair if you lot're marketing fine art, your tattoo portfolio, or anything in betwixt: if you want your piece of work to be seen, an online portfolio is a must.

Since your portfolio often serves as your first impression, information technology's important to put some thought into it. Here are some key features that will make your portfolio shine—and take your art marketing to the adjacent level.

Use a fourth dimension-saving website builder.

Save yourself time and money and use an online portfolio platform that allows you to build your site in minutes. Cull one that gives you a free trial, and so y'all can see if information technology's the correct fit for your needs.

Cull a layout and template that are bonny and easy to navigate; when information technology comes to fine fine art marketing, yous want something that reflects your brand and immerses visitors in your digital world. You can do this by maintaining consistent utilize of fonts, colors, and other brand avails.

Curate that content.

While it can exist tempting to show off all your work on your online portfolio website, you should be a little picky when choosing what to include.

Visitors are less likely to sift through a portfolio with likewise many examples. If your portfolio has too many examples, some of those stunning pieces in your portfolio may never exist seen, leaving visitors overwhelmed. For virtually portfolios, 20 to thirty of your very best images is the perfect corporeality.

You can undermine your art promotion efforts past including pieces that don't represent your all-time work. Plan to review your portfolio once or twice a yr to continue information technology fresh.

Ace your artist statement and about me page.

Brand sure to add your artist statement to your website. An artist statement describes how yous piece of work and what your art means.

Learning how to write an artist statement is another important aspect of fine art marketing since you lot'll exist asked to do it many times throughout your career. You'll need information technology to submit your work to art competitions, and to provide to whatever media outlets writing virtually your fine art. It's as well a cornerstone of creating your make identity equally an artist.

The Almost Me section on your portfolio is a good place to put it. Make sure to fill out the rest of your About Me page with engaging content virtually yourself and your practise; prospective clients want to get to know the artist behind the art.

Offset blogging.

Adding a web log to your online portfolio will go a long way in marketing your art, since creating unique content for your site regularly will help improve its search rankings.

Blog posts also allow y'all to show off your artistry. Information-packed blog posts demonstrate your expertise and position yous as an manufacture leader.

Sell fine art online.

Wondering how to marketplace artwork online once visitors accept landed on your portfolio website? Selling your pieces or prints is an excellent way to boost your acquirement.

Yous've already got your visitors interested in your art, so setting up an online shop ensures you don't miss out on potential sales. Once these pieces are on the walls of collectors and clients, they can spark interest in other buyers, finer doing more art marketing for you.

Pick an online portfolio platform that offers online store functionality and a fashion to sell your prints. By selling directly to clients, you can avoid archaic finder fees (derived from in-person gallery fee structures) that are typical of some online marketplaces.

Entering competitions is excellent for creative person promotion. If you manage to win, not only will yous earn some attending for your art, but having the accolade under your belt tin can assist you get-go edifice a reputation as a great artist.

Even if you lot don't win the contest, entering can still help with marketing your fine art, as many competitions will show off some runner-ups, honorable mentions, or recently submitted entries on their art promotion websites.

Some almanac art competitions worth checking out include:

The Artist's Magazine'south Almanac Fine art Competition
Chelsea International Fine Fine art Competition
Tallahassee International Juried Competition
ArtPrize

While promoting your art online tin be very effective, don't forget the power of fine art promotion in existent life. People who interact with your work in the real world are more likely to remember it than something they scrolled past online.

Organizing your own fine art show is a wonderful way to learn the art marketing ropes—and information technology may exist easier than you retrieve. Here are some tips to help your show go smoothly:

Retrieve of a theme to tie the whole show together. While information technology's not required, a theme can give a sense of focus to an fine art evidence and aid you decide if in that location are other artists who you want to characteristic.
Consider making it a group show. More than artists mean more art marketing for the prove! Each artist will be able to put the word out to their networks of friends and fans, increasing the accomplish of your artist promotion.
Don't stick to the traditional options for venues. Sure, if it's in your upkeep, renting a formal gallery is great. Only any place that is open up and accessible could work. Some examples include hotel lobbies, restaurants, and music halls. There may even be opportunities for public art installations, but you will need to coordinate with your local city hall to obtain the required permits.
A great evidence poster will go a long fashion in marketing your art. Here are our all-time tips on how to make a affiche that volition capture your future clients' attention.

Marketing your art by networking.

When it comes to promotion for art, one of the main skills to principal is networking. Here are some of the best ways to build those art-world relationships:

Attend art exhibitions and fairs.

You lot'll be able to meet fine art lovers, professional artists, gallery owners, and agents. Making these contacts is extremely important. People you lot meet can go on y'all informed about new opportunities – like which art galleries are accepting submissions – and help you market your fine art by sharing your artwork on their social feeds or by suggesting popular artists y'all could collaborate with.

Don't forget to bring your business cards, and manus them out to everyone yous meet. It sounds like a small-scale thing, just something as uncomplicated every bit a well-designed card can really help with creative person promotion.

Join artist organizations.

As well offering tons of networking opportunities, these organizations can oft provide workshops, artist promotion and advancement, resource, and more.

There are many creative person organizations based in specific states or cities, so accept a expect at any local organizations y'all might similar to bring together. There are also a multifariousness of national organizations.

Some examples include:

The Portrait Society of America
Oil Painters of America

This is an awesome mode to go your art out in that location and do a piffling good for your fellow artists at the same time.

Some community-based fine art marketing ideas include providing artwork for charity auctions, participating in customs art projects like murals, and volunteering to teach at customs centers.

New to the city? There are even so lots of ways to get involved in the artist customs and start building that network—and marketing your fine art.

How to become fine art noticed when you're new: Collaborate on an art projection.

It's a common question for new artists: how to go my art out in that location when I'm just starting out and have no connections? Finding other artists to collaborate with is a great creative person promotion strategy for new artists.

Having some other artist involved ways more than people will be enlightened of your collaborative work. All new artists face the problem of how to get their art out at that place, and it's piece of cake to forget that you don't have to navigate the art world completely alone.

While finding other artists who piece of work in the same medium as you is a reasonable identify to showtime, if you lot think outside the box, the opportunities are countless. For example, you could find a band that needs comprehend art for their next album.

Use for grants.

An art grant can help you gain recognition as an artist. Some art grant organizations like to promote the great artwork they've supported, so it may result in some media coverage.

In that location are a lot of art grants bachelor; look for ones that are the best fit for your piece of work, and get to writing a killer grant application.

Place your art in film and Tv set projects.

Some artists brand a living creating artwork that appears in picture and TV. This artwork can range from a painting that volition be hanging in the groundwork to a business organization logo or a storefront.

If you're successful in getting your art into a picture or Television set show, it will result in a lot of eyes on your work and your proper name in the project's credits.

Outset by contacting local production companies or, failing that, local moving-picture show and TV students. While having your work in a pupil product probable won't launch you lot into distinction, it is a fashion to first demonstrating your ability to meet the unique requirements involved with film and TV product.

Submit your work to art posting websites.

Nosotros've talked about submitting your piece of work to competitions and grants, merely another fashion to promote your artwork online more than regularly is to submit it to art websites. Even when in that location aren't agile competitions going on, sites similar these can still brandish your work to a new audience:

Colossal
Hullo Fructose
Artist A Day

Earlier submitting, make sure yous cheque out if they're looking for any special themes or types of art.

To get the well-nigh out of your social media presence you need a solid content strategy, an understanding of your business relationship analytics, and techniques to regularly achieve a wider audience.

When learning how to marketplace art online, get through each of the steps outlined here to make sure y'all're being strategic and effective. Social platforms have go the key to artist promotion, and while you lot don't have to use every single social channel, attempt a few to detect out which ones go you the most traction.

Create a strategy for marketing art online.

Earlier you first marketing your fine art on social media, make sure you create a strategy. If you don't have concrete goals in mind, it's harder to assess your progress and identify areas where your artist self-promotion isn't delivering results.

This is why you should start past creating a social media strategy for how to promote your artwork online. It should include things like what you want to go out of your creative person promotion campaign, what type of audience you want to target, and which platforms y'all are going to utilise.

Set business accounts on Facebook and Instagram.

Use business pages on Facebook and Instagram instead of personal social media pages to promote your art online. Your artist promotion will look more professional person, and you'll take access to more analytics tools to meliorate your social media marketing. With data, you'll exist able to see exactly which pieces of content were nearly constructive in the by.

For example, in one case yous accept a business concern folio, you'll be able to use more than analytics tools and create Facebook ads. You should start with setting up your Facebook concern page, since information technology's required to create a business account on Instagram.

Become your followers to promote for y'all.

Peer-to-peer promotion is 1 of the cornerstones of a good social media strategy. That ways finding means to go your followers to promote on your behalf.

Ane manner to exercise that is with contests. For example, some companies offer costless products as prizes and ask participants to enter the competition by making a postal service that mentions the company or product.

As an contained creative person, y'all probable won't exist able to offering an expensive 1000 prize. Yet, if you get artistic, there are plenty of ways you could entice people to participate.

For example, you could task the participants with creating a mail service almost their favorite piece from your portfolio, and offering one of your artworks equally a prize. Participants volition be able to market artwork online to their networks. This is a simple artist self-promotion idea that you can employ on a regular ground.

Cross-promote with other artists.

At that place are lots of artists out there in the same position as you lot: they're also looking for means to promote their piece of work. So, 1 easy way to get some artist promotion is to hold to cross-promote with some other creative person. It can be as simple equally making some posts that highlight the artist'south work and what you similar about it, with an agreement that they will practise the same.

It's an art marketing win-win: you lot'll both go some more than eyes on your work. And since anybody's taste in fine art is dissimilar, you can cross-promote without worrying about sending potential clients to a competitor.

Track your progress with analytics tools.

Tools such as Facebook Insights and Instagram Analytics tin can aid you see how well your social media promotions are working. These tools can tell you things like how many views each of your posts concenter, and how many of those visitors clicked through to run across your online portfolio. By comparing the performance of your various posts and social media strategies, y'all can get a better sense of which art marketing efforts work and which don't.

While the tools that are congenital into Facebook and Instagram provide enough info to get started, when y'all're fix, there are many tertiary-party analytics tools that get farther.

Be inspired by your fellow artists online.

Study the social media accounts of the artists you look up to – or any artists that take mastered artist cocky-promotion. You should examine everything about them; from the types of images they post to their posting schedule. By learning what makes these social media accounts so successful, yous'll gain some insight into what you tin do better.

Utilize post-scheduling tools.

Consistently posting fresh content to your social media is important. It's a great style to continue your followers engaged and concenter new ones. However, it can exist a pain to stay on top of it day after day.

Luckily, there are a multifariousness of scheduling tools that can take the stress out of information technology. These tools volition let you create your posts at your ain step, and then schedule them to exist automatically uploaded at specific times.

These tools brand it easy to postal service at the all-time times. As your analytics will likely show y'all, time of day can be a major determining factor in whether or not your art marketing is seen by your audience.

So, if you're interested in learning more than about the scheduling tools that are out there, here's a list of the best Instagram scheduling tools.

You might assume you'd have to spend a lot of coin to get any return from advertising on Facebook. But that's not the case. You can start by spending as fiddling as $1! (mind you lot, $1 won't get you lot very far, simply nosotros all have to start somewhere.)

Facebook Ads offer a lot of flexibility. You can start small and scale upwardly as needed. You lot tin can also test different art promotion formats using Facebook Ads, such as photo and video ads, to see which ones pique your audition'south interest. Some other great feature with Facebook Ads is that you can get very detailed with the audience you want to target, based on everything from age group, to geographic location, to their item interests.

Now what?

Congrats—you're on your fashion to mastering how to promote your fine art. If you lot put these methods into practice, you'll find your reputation growing and new opportunities arising.
Proficient artist promotion and art marketing can fifty-fifty help you lot get your fine art into an art gallery. Once you start marketing your art the correct way, annihilation can happen, from gallery representation to booming sales. It'south time to become out in that location and share your work with the world!

Eliina has an extensive groundwork in illustration and design. She has been working at Zenfolio for the last 2 years helping photographers meet their business and website needs.

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